Top 5 actions to help drive traffic to your website

How to, Online marketing, Websites1 comment

The first thing that many people do when they set up in business is create a website for their services or products.  They will spend a lot of time and effort on the design and layout, but what they very often fail to do is create a plan for bringing visitors in. They think that because they have a beautifully designed website, people will automatically come flocking to it.  But your website is like your business – you have to have a marketing strategy so that people can get to know about it.

Obviously, the first thing to do is submit the site to the search engines such as Google and Yahoo.  Once done though, you need to drive traffic to the site and one of the best ways of doing this is getting people to talk about your products or services.  So if you want to increase visitors to your site and help your search engine rankings, here are 5 tips to help boost traffic.

• Give away free e-books and articles that contain your website link. These can be used as an incentive to get people to sign up to your newsletter or mailing list. Alternatively you can allow people to post the articles on their own website as long as they acknowledge you as the author and have a link to your site.

• Write and submit articles relevant to your industry to other sites such as Ezine, Technorati etc, again ensuring that your website link is included.

• Get involved in online forums that share your interests and post comments and articles that include links back to your website.

• Send out regular blogs and email newsletters and add share links so that people can post them on to social media sites such as Twitter, Facebook etc and also forward them on to friends and colleagues.

• Update your content.  Either link your blog to your website or create the whole thing in WordPress so that your blog is integrated into the site.  Add a news section with the latest updates on your business or industry.  Having up-to-date content on your site is essential if you want to look like a credible and professional business, and also helps with that all important search engine ranking!