How to Maintain an Online Presence Even When You’re Away

Last updated on July 31st, 2012How to, Online marketing, videos1 comment

If you run your own business then you’ll know that it’s essential to have an effective profile online, whether that’s via your website, newsletter, blog, and/or social media profiles. However, what happens when you decide to take a break from your business? Just because you’re on holiday, it doesn’t mean that your online presence has to take a holiday too. Let’s face it, you don’t want to lose that traffic to your website or damage your search engine ranking.

So here’s how to maintain an online presence even when you’re away from your business. Click the image to watch the video or read the blog below.

Schedule autoresponders. As I mentioned in my previous blog “3 Ways to Use Autoresponders for Your Business“, autoresponders are a great way of staying in touch with contacts. You can schedule a series of emails to go out while you’re away. Make sure that these emails contain links to your blog posts, article and special offers so that they help to drive traffic to your website.

Schedule blog posts. Don’t forget that you can schedule blog posts too. Just write them before you go and then set a date and time that you want them to be posted. If you’ve automatically linked your blogs to your Twitter profile and Facebook page, then your online contacts will be notified as soon as the blog is posted. You can also set up your email marketing program to send out an email to your contacts whenever you post a new blog.

Use guest bloggers. And if you don’t have the time to write blogs, then use guest bloggers. They not only save you the stress of having to write and schedule content before you go away, but they will share their blogs with their own online audience which will generate additional traffic back to your website.

Schedule your social media updates. Keep your social media profiles up to date by schedules updates using tools such as Hootsuite or Tweetdeck. However, keep an eye on your profiles in case anyone responds to one of your updates – you can easily do this on your smartphone or tablet device. Alternatively hire a virtual assistant to maintain and monitor your social media profiles while you’re away.

Maintain website. If you use your website to generate leads, communicate with prospects or sell products and services directly, then you will need someone to maintain it during your absence. Many virtual assistants nowadays have the skills to manage and update websites, whether they are ecommerce or membership sites. So hire someone before you go on holiday to ensure that your website users are being looked after.

So now you know how to maintain an online presence while you’re away with a bit of planning and thought. This means that you can continue to promote your business and keep the traffic flowing to your website, no matter where you are in the world.

If you want to maintain an online presence when you’re away from your business, then click on the arrow button to find out more about our online marketing services. We will help you to set up and manage your online marketing activities so that you can raise your profile and credibility with your network.
 

Valerie Eaton

Valerie Eaton provides virtual PA and online marketing services to self-employed professionals who are feeling overwhelmed by their workload and want more time to focus on growing their business.

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