Valerie Eaton

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10 Myths about Ebooks

Posted by in Online marketing

Sharing your knowledge using Ebooks is a great way to raise your profile and attract leads to your business.  But many people are put off doing them because they see it as too much hard work or because they don’t see themselves as having the skills to create an Ebook to offer to their online audience. So here are 10 myths about Ebooks that should help dispel any doubts you have. There are too many Ebooks already.  Rise above the competition by...

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7 Ways to Use SlideShare to Get More Blog Traffic

Posted by in How to, Online marketing

Content marketing is a great way to attract leads to your business.  But not everyone likes to read a lot of text so are put off by long blogs and articles.  Reuse your blog content to attract people who prefer to take in information visually.  You can do this using SlideShare to share PowerPoint presentations online via social media and your blog. Here are 7 ways to use SlideShare to get more blog traffic. On your blog.  Highlight key points...

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How to Boost Your Blog Readership

Posted by in Online marketing

As I mentioned in my previous blog, 5 Ways to Promote Your Blog, there are various ways that you can promote your blog to your online and offline contacts. However, what many people forget is that blog writing is just one element of your content marketing strategy.  You can repurpose the content of your blogs so that you can use them to reach a wider audience on other platforms.  By doing this, you can increase the traffic back to your blog or...

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How to use Ebooks to promote your business

Posted by in Online marketing

Whether you give them away or sell them, Ebooks are an effective lead generation tool which you can put on your website and use to attract people to your mailing list.  Once people have signed up to your list, you can keep in contact with your subscribers on a regular basis so they think of you first when ready to buy your services or products. So here’s how to use Ebooks to promote your business There are 2 main types of Ebooks – PDFs that you...

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Make a date with your blog

Posted by in Online marketing

When you’re first starting out in business and you haven’t got much client work coming in then it’s very easy to spend time on your marketing, whether that’s going to networking events, posting stuff on Twitter or Facebook, or writing a blog. However, the challenge comes when your workload starts to increase.  How do you juggle your client work with your marketing activities? When I mention to people that I blog and do...

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3 Tools to Help You Write an Ebook

Posted by in Online marketing

Writing an Ebook is all the rage nowadays and is a great way to generate leads for your website. However a lot of people put off creating an Ebook because they tell themselves that they don’t know what to write about. However, most people have actually got the content; it’s getting it into some kind of format that they find a struggle. So if you want to create a professional looking Ebook that you can use to share your knowledge and...

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