Valerie Eaton

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7 Ways to Use SlideShare to Get More Blog Traffic

Posted by in How to, Online marketing

Content marketing is a great way to attract leads to your business.  But not everyone likes to read a lot of text so are put off by long blogs and articles.  Reuse your blog content to attract people who prefer to take in information visually.  You can do this using SlideShare to share PowerPoint presentations online via social media and your blog. Here are 7 ways to use SlideShare to get more blog traffic. On your blog.  Highlight key points...

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How to Maintain an Online Presence Even When You’re Away

Posted by in How to, Online marketing, videos

If you run your own business then you’ll know that it’s essential to have an effective profile online, whether that’s via your website, newsletter, blog, and/or social media profiles. However, what happens when you decide to take a break from your business? Just because you’re on holiday, it doesn’t mean that your online presence has to take a holiday too. Let’s face it, you don’t want to lose that...

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How a Virtual Assistant Can Help You with Video Marketing

Posted by in Online marketing, Virtual Assistant

Another blog in my series on how virtual assistants can help you to promote your business, and this one is about video marketing. Now video marketing is becoming an increasingly popular way for small businesses to promote their services or products.  If you’re like me and running a business on your own, then it’s a great way for people to get to know the person behind the brand.  In fact, I’ve recently started to put some videos together –...

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How a Virtual Assistant Can Help With Local Marketing

Posted by in Online marketing, Virtual Assistant

As someone who runs their own virtual assistant business, I know how essential it is to have an online presence.  However, it can sometimes be very difficult to make yourself heard above all the other marketing messages being broadcast whether it’s via Twitter, Facebook or blogs. So if you’re a business owner like me who wants to reach out to people in your area, how can you do this?  Well this is where the power of local marketing comes in. ...

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Is Anybody Listening?

Posted by in Online marketing, Small business

I was sitting on a train the other day waiting to go home, and for some reason I always panic slightly in case I’ve got on the wrong train and end up miles out of my way. I think to myself that I’ll listen out for the driver’s announcement and yet very often when the announcement does come on, I’m too busy thinking about something else that I don’t hear what’s being said! This got me thinking about how we communicate in our own business. Is...

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What’s In It For Me?

Posted by in Online marketing, Websites

One of the things that a lot of people struggle with when they set up in business is getting to grips with marketing. I know that I did when I started writing content for my website. It’s a great way to communicate how your services or products can benefit your potential customers. However, like a lot of people I made one of the biggest marketing message mistakes there is. I fell into the trap of writing my content from the point of view of...

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