Valerie Eaton

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Smart VA Blog

11 Common Misconceptions about WordPress

Posted by in Websites

WordPress now powers around 23% of all websites online, with business sites being the most popular type hosted by the platform. Yet when I talk to clients about setting up their websites on WordPress, I notice that many of them don’t really understand what it does or how they can use it to build their online brand. Personally I love WordPress – I used it to create my own website and think it’s the best platform for business owners to build their online brand. So I always jump on my soapbox when I meet other people who question its worth and...

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Why reading blogs is killing your productivity

Posted by in Time management

I was reading a great blog the other week which detailed what CEOs do each day to help them stay productive. Sounds great, right? Well no, because it left me feeling depressed. The first tip was getting up at 6am. (Are there any successful people that don’t get up at the crack of dawn?) As soon as I see that, my heart sinks because I’m a night owl not an early morning kinda girl. I know there’s people who will brag that they’ve done 2 hours’ work before most people have had breakfast, but that’s not me and never...

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Why You Will Never Succeed at Ebooks

Posted by in Ebooks

So you’ve heard about ebooks, you may have even downloaded a few in your time, but when it comes to your own business you either dismiss them out of hand – too much hard work; what do I write about?; everyone is doing ebooks; come on, they’re so last year! Or you see the benefits but you just never get round to putting one together. Yes you’ve got the content saved somewhere in various blog posts, workshop notes etc but you’ve never had the time to collate them into one coherent message that you can put in an Ebook. And every time you think...

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10 Essential Design Tips for Your Email Newsletter

Posted by in Email marketing

To make email marketing really work for your business, you need to have a newsletter that promotes your brand effectively, gets noticed by your subscribers and is full of valuable content that they look forward to receiving. Sounds hard, right? When I talk to clients and prospects, some of the main challenges that they have about using email marketing to promote their business are around designing a professional looking template and finding relevant and interesting content to include in their newsletters. From my own experience of using email...

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15 Things to Consider When Choosing a WordPress Theme

Posted by in Websites

I was having a conversation with a client the other day and she asked me a question that I often get asked when people are looking to update their WordPress website. Can you help me find a new theme? Now obviously I can search for themes – that’s not the hard bit. But finding the right theme? Wow, that can take a lot of effort. I know because I’ve been there myself – sitting up til 2 in the morning trawling through sites like Themeforest and telling myself I’ll check one more theme before I go to bed! And no – I don’t have much of a social...

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Do your events raise the roof or fall flat on the floor?

Posted by in Event planning

Having recently been involved with organising an event for a client, I was completely amazed by the feedback that I got after the event. People said things like… “[We] were really impressed with the way that you handled the invitations to the drinks reception and everything around the guest tickets.” “Thanks for all your hard work in helping make the event a great success – we really appreciate everything you did behind the scenes.” … it really made me realise both how much I can take my event management expertise for...

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Is this the real reason why you’re not getting things done?

Posted by in Time management

“I attribute my success to this – I never gave or took any excuse” – Florence Nightingale What’s the biggest time management challenge for business owners? Juggling several roles and projects at once? Struggling to balance work and personal life? Having so many tasks that you don’t know what to focus on next? One of the major projects that has been sitting on my to do list for the last 18 months has  been to create a paid product and I’m happy to say that I’m finally getting round to doing it.  But I know full...

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Which type of Ebook is right for your business?

Posted by in Ebooks

When I’m talking to clients about using Ebooks to market their business, one of the common issues that they raise is that they have the content but don’t know how to turn that content into an Ebook that people will want to read. From my experience, there are 3 main types of Ebooks that you can use to market your business.  And you can use one of these formats to easily convert your content into something that will attract your target market. So which type of Ebook is right for your business? Well here are the 3 main types of...

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How to Improve Deliverability of Your Emails

Posted by in Email marketing

Deliverability is the essential ingredient of a successful email marketing campaign.  If your emails aren’t landing in your recipients’ inboxes then you are wasting all the time and effort that you’re spending on your email marketing activities. This checklist takes you through the 7 actions that you need to take to improve deliverability of your emails and to ensure that your email newsletters are being seen by your subscribers. Pick a reputable email marketing program.  There are many email marketing providers out there but it’s essential...

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Does Your Website Make People Walk On By?

Posted by in Websites

I recently came across a phrase called “curb appeal”. It refers to the attractiveness of the exterior of your property when viewed from the street by passers-by.  Because if your house doesn’t have “curb appeal” then it is less likely to sell. It got me thinking about how this could apply to websites and why website maintenance is important. In the same way that you want to make your property attractive to prospective purchasers – you want to make your website look attractive to prospective leads who land on it. In fact buying and maintaining...

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