Valerie Eaton

Call us now on 0845 0181016 or 07910 741034

Twitter Facebook LinkedIn Google+ YouTube RSS

Smart VA Blog

10 Essential Design Tips for Your Email Newsletter

Posted by in Email marketing

To make email marketing really work for your business, you need to have a newsletter that promotes your brand effectively, gets noticed by your subscribers and is full of valuable content that they look forward to receiving. Sounds hard, right? When I talk to clients and prospects, some of the main challenges that they have about using email marketing to promote their business are around designing a professional looking template and finding relevant and interesting content to include in their newsletters. From my own experience of using email...

read more

15 Things to Consider When Choosing a WordPress Theme

Posted by in Websites

I was having a conversation with a client the other day and she asked me a question that I often get asked when people are looking to update their WordPress website. Can you help me find a new theme? Now obviously I can search for themes – that’s not the hard bit. But finding the right theme? Wow, that can take a lot of effort. I know because I’ve been there myself – sitting up til 2 in the morning trawling through sites like Themeforest and telling myself I’ll check one more theme before I go to bed! And no – I don’t have much of a social...

read more

Do your events raise the roof or fall flat on the floor?

Posted by in Event planning

Having recently been involved with organising an event for a client, I was completely amazed by the feedback that I got after the event. People said things like… “[We] were really impressed with the way that you handled the invitations to the drinks reception and everything around the guest tickets.” “Thanks for all your hard work in helping make the event a great success – we really appreciate everything you did behind the scenes.” … it really made me realise both how much I can take my event management expertise for...

read more

Is this the real reason why you’re not getting things done?

Posted by in Time management

“I attribute my success to this – I never gave or took any excuse” – Florence Nightingale What’s the biggest time management challenge for business owners? Juggling several roles and projects at once? Struggling to balance work and personal life? Having so many tasks that you don’t know what to focus on next? One of the major projects that has been sitting on my to do list for the last 18 months has  been to create a paid product and I’m happy to say that I’m finally getting round to doing it.  But I know full...

read more

Which type of Ebook is right for your business?

Posted by in Ebooks

When I’m talking to clients about using Ebooks to market their business, one of the common issues that they raise is that they have the content but don’t know how to turn that content into an Ebook that people will want to read. From my experience, there are 3 main types of Ebooks that you can use to market your business.  And you can use one of these formats to easily convert your content into something that will attract your target market. So which type of Ebook is right for your business? Well here are the 3 main types of...

read more

How to Improve Deliverability of Your Emails

Posted by in Email marketing

Deliverability is the essential ingredient of a successful email marketing campaign.  If your emails aren’t landing in your recipients’ inboxes then you are wasting all the time and effort that you’re spending on your email marketing activities. This checklist takes you through the 7 actions that you need to take to improve deliverability of your emails and to ensure that your email newsletters are being seen by your subscribers. Pick a reputable email marketing program.  There are many email marketing providers out there but it’s essential...

read more

Does Your Website Make People Walk On By?

Posted by in Websites

I recently came across a phrase called “curb appeal”. It refers to the attractiveness of the exterior of your property when viewed from the street by passers-by.  Because if your house doesn’t have “curb appeal” then it is less likely to sell. It got me thinking about how this could apply to websites and why website maintenance is important. In the same way that you want to make your property attractive to prospective purchasers – you want to make your website look attractive to prospective leads who land on it. In fact buying and maintaining...

read more

7 Quick Tips For Motivation

Posted by in Time management

Most tips on how to stay motivated centre around having a plan, taking breaks and being focused. And this is all good advice – in fact see my blog “10 Ways to Finish What You Start” for some great tips on maintaining productivity. From my own personal experience, lack of motivation can also come from other factors such as mind-set.  When I’ve struggled with my motivation in the past, it usually came about because of beliefs and thoughts that I was having at the time. So here are 7 quick tips for motivation that helped me overcome...

read more

Where to Publish Your Ebook

Posted by in Ebooks

To achieve real success with your ebook, you need to publish it to reach a wider audience as possible. As I mentioned in my previous blog, How to Promote Your Ebook, ebooks are an effective means of attracting leads to your business and raising your credibility within your industry. There are various places that you can publish your ebook to gain maximum publicity whether you want to use your ebook to attract leads to your website or to sell online so you can earn a residual income and boost your authority. Where to publish your ebook –...

read more

Why Your Email Marketing Is Not Working

Posted by in Email marketing

Are you one of those people who isn’t sure whether their email marketing activities are attracting the right kind of leads to their business? Perhaps you just set up an email marketing account and started sending out newsletters to people on your list. But have you taken the time to analyse what is actually working and more importantly, what is not working, with your email marketing campaigns? Failure to analyse your email marketing will result in your efforts being a waste of time. See my blog: Why It’s Important to Analyse Your Email...

read more