Unless you’re prepared to put the time and effort in to setting up your social media strategy, then you’re not going to get the results that you want from it.

So if you’re struggling with making it work for your business, here are 5 reasons why you shouldn’t be on social media.

You don’t have a plan. You’re on social media because you’ve been told that it’s a good way to promote your business but you don’t have a strategy on how you can use it to reach and engage with your target audience.  Like any form of marketing, you need to have a plan on how to use social media to reach your target market so that you can make it work for you.  Once you have a plan, you need to be consistently posting valuable and relevant content to your profiles.

You’re out of date.  You don’t keep up with the latest updates on social media so your profile is out of date and not displaying properly. Social media is changing all the time and there have been various updates on the design and set up of profiles.  If you’re not keeping up to date with these changes, then your profile will look out of date and you will be missing out on the tools that these platforms give you to promote your business effectively.

You believe the hype.  You rush to sign up to every new social media platform because you don’t want to miss out but you end up having so many profiles that you feel overwhelmed.  This means that you can waste time trying to keep up with them all rather than focusing on those activities that will reach your target audience.  So start with no more than 2-3 social media platforms and focus on those ones where your ideal clients are likely to hang out.

You don’t have the time or skills.  You try to set up a professional page say on Facebook or LinkedIn, but you just don’t have the skills or time to do this yourself.  So your profiles end up looking quite basic and unprofessional which results in your business not being promoted as effectively as you would like.  Let someone such as a virtual assistant set up your social media for you and you can then concentrate on generating valuable content that you can share with your online audience.

It’s all about you.  You’ve heard that social media is a good way to promote your business so you endlessly post out links about your services and products but don’t get the results you want.  There’s a reason it’s called social media because there needs to be some interaction with your followers and fans.  So by all means share content about your business but also post relevant content from other sources, as well as interacting with your followers by asking or answering questions, thanking them for retweets and mentions etc.

So as you can see, having a plan in place of what you want to achieve with social media will help you to focus your energy on those activities that will get you in front of your ideal clients.  And if you don’t have the time or skills to do it all yourself then outsource it to someone who has the skills to help you.

If you are not marketing your business with social media already, you could be losing out to your competitors. Our social media marketing service will help you to promote your business effectively online. Click on the arrow button to find out more about how we can help you with social media marketing.social media marketing
 

Valerie Eaton provides virtual PA and online marketing services to self-employed professionals who are feeling overwhelmed by their workload and want more time to focus on growing their business.